Niels Martinsen founded InWear in 1969. Aged 20 at the time, he was the co-owner of one of Copenhagen’s hippest nightclubs, but he had an idea for a fashion label. Niels wanted to dress the women around him – independent, curious and loving life. He bought six rolls of jersey and created a collection of dresses and shirts with his then girlfriend Kirsten Teisner, a talented young fashion designer.
InWear was an overnight fashion sensation, presenting a modern vision of femininity for a generation of women following their own paths. Fifty years later, so much has changed. But the InWear philosophy is forever: creating a wardrobe of pieces that give women freedom, ease and a sense of confidence. At the heart of what we do is the belief that while trends come and go, what the InWear woman is always searching for is the feeling of putting on a pair of black trousers that fit so perfectly they feel like friends.
I want to create clothes that are relevant, right here, right now, at this moment in time. What I’m really into is this idea of designing for women’s real lives, clothes that women feel good wearing. It’s about being timeless and chic but always with an attitude – a killer detail or something unexpected.”Jette Romvig, Head of Design
Founded in 1969 in Copenhagen, InWear grew from a wish to give women a wardrobe of clothes that make them feel themselves. It’s about creating uncomplicated contemporary pieces that work for how women dress now, that make the daily business of what to wear a little simpler. We forever come back to the idea that being comfortable is empowering – that confidence is a kind of armour and that nothing says chic quite like feeling good in what you’re wearing. We work mindfully – passionate and practical about design. InWear is proud to be a trustworthy brand that women come back to, synonymous with uncompromising quality and luxury fabrics, designed for living – and the belief that a coat is a friend you want to keep year after year.
InWear’s tailoring is built around modern minimalism, and the beauty and versatility of a well-made suit. We believe in longlasting solutions and scrutinize each and every detail before our designs go into production.
Each piece is worked on by designers in collaboration with seamstresses and pattern cutters, meaning we spend more time sewing and fitting than most other brands do.
The focus is on perfectly precise cuts and quality fabrics. The collection features a fresh approach to 9-to-5–ready suits, as well as reinterpretations of casual off-duty tailoring in slouchy silhouettes and borrowed-from-the-boys cool.