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For the past 50 years, InWear’s campaigns have explored a modern vision of womanhood. Perhaps the most famous campaign was “Living is ...” from the mid ‘90s, featuring Renée Toft Simonsen. For the Spring 2022 campaign we remade that “Living is ...” city vibe, with Lynn Palm and her close friend Iris Egbers as our muses and their home town of Amsterdam as our backdrop. With their authenticity, poetry and love of life, they truly capture the InWear philosophy.

 

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This is our fourth time shooting with Lynn. A full-time model based in Amsterdam. Her look is equal parts fashion forward – having the ability to effortlessly adapt to any season, setting or mood that she is briefed on – and timeless, channeling the intelligence and sensitivity of a young Charlotte Rampling. Those are her strenghts; intelligence and sensitivity.

 

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Once a full-time model herself, Iris is now a self-taught artist working on graphic abstract pieces in oil paint. Her work has an early 20th century cubistic air about it, nodding to painters like Georges Braque or Juan Gris. Her first large scale piece has a prominent place on the dining room wall of her apartment.

 

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Sandstone
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MagdaIW Jurk
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Sandstone
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MagdaIW Blouse
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Lemon Pie Check
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