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For the past 50 years, InWear’s campaigns have explored a modern vision of womanhood. Perhaps the most famous campaign was “Living is ...” from the mid ‘90s, featuring Renée Toft Simonsen. For the Spring 2022 campaign we remade that “Living is ...” city vibe, with Lynn Palm and her close friend Iris Egbers as our muses and their home town of Amsterdam as our backdrop. With their authenticity, poetry and love of life, they truly capture the InWear philosophy.

 

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This is our fourth time shooting with Lynn. A full-time model based in Amsterdam. Her look is equal parts fashion forward – having the ability to effortlessly adapt to any season, setting or mood that she is briefed on – and timeless, channeling the intelligence and sensitivity of a young Charlotte Rampling. Those are her strenghts; intelligence and sensitivity.

 

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Once a full-time model herself, Iris is now a self-taught artist working on graphic abstract pieces in oil paint. Her work has an early 20th century cubistic air about it, nodding to painters like Georges Braque or Juan Gris. Her first large scale piece has a prominent place on the dining room wall of her apartment.

 

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112 products
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- 50%
Sandstone
InWear
MagdaIW Dress
€ 79.97€ 159.95
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- 50%
Anise Flower
InWear +2
ZilkyIW Skirt
€ 49.97€ 99.95
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- 50%
Sandstone
InWear
MagdaIW Blouse
€ 49.97€ 99.95
- 50%
Lemon Pie Check
InWear
MalvaIW Blouse with short sleeve
€ 44.97€ 89.95
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- 50%
Nature Linen
InWear
GanjaIW Curved Jeans
€ 54.97€ 109.95
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- 50%
Truffle
InWear +2
ZilkyIW Skirt
€ 49.97€ 99.95
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- 50%
Sandstone
InWear
PaitonIW Leatherdress
€ 139.97€ 279.95
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- 50%
Lemon Pie
InWear
PaitonIW Jacket
€ 159.97€ 319.95
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Truffle
InWear
ZellaIW Pants Suiting
€ 54.97€ 109.95
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Sandstone
InWear
GindaIW Knitted pullover
€ 39.97€ 79.95
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- 50%
Sandstone
InWear
PaxtonIW Barrel Pant
€ 59.97€ 119.95
- 50%
Amphora
InWear
GuiIW Shirt Dress
€ 74.97€ 149.95
- 50%
Mini Check
InWear
OppaIW Outerwear
€ 129.97€ 259.95
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- 50%
Amphora
InWear
MaxIW Shirt
€ 49.97€ 99.95
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Black
InWear
MagdaIW Blouse
€ 49.97€ 99.95
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- 50%
Amphora
InWear
MaxIW Dress
€ 64.97€ 129.95
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Sandstone
InWear
NistIW Bucket Hat
€ 34.95 
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Coloured Check
InWear
OppaIW Outerwear
€ 129.97€ 259.95
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Sandstone
InWear
PaitonIW Casual pants
€ 159.97€ 319.95
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Sandstone
InWear
NistIW Travel Shopper Bag
€ 49.97€ 99.95
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- 50%
Sandstone
InWear
PaitonIW Leatherdress
€ 199.97€ 399.95
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Black
InWear
PhebeIW Skirt
€ 54.97€ 109.95
- 50%
Pepper Green
InWear
GenesisIW Knitted pullover
€ 34.97€ 69.95
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Black
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MadelineIW Dress
€ 99.97€ 199.95
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Pepper Green
InWear
NaalIW Jersey dress
€ 49.97€ 99.95
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Sandstone
InWear
PaitonIW Jacket
€ 159.97€ 319.95
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Black
InWear
NinnaIW Solid Top
€ 19.97€ 39.95
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Green Landscape
InWear
MadelineIW Casual pants
€ 74.97€ 149.95
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- 50%
Green Landscape
InWear
MadelineIW Shirt
€ 64.97€ 129.95
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Black
InWear
PhebeIW Dress
€ 74.97€ 149.95
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Black
InWear
OnumaIW Outerwear
€ 64.97€ 129.95
- 50%
Truffle
InWear
VedetteIW Riffel Bikini Top
€ 19.97€ 39.95
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Nature Linen
InWear
GanjaIW Jeans
€ 54.97€ 109.95
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- 50%
Black
InWear
GittelIW Knitted waistcoat
€ 44.97€ 89.95
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Truffle
InWear
NaalIW Jersey dress
€ 49.97€ 99.95
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- 50%
Black
InWear
NayaIW Jersey dress
€ 59.97€ 119.95
- 50%
Sandstone
InWear
OtellIW Jacket
€ 79.97€ 159.95
- 50%
Black
InWear
OlivaIW Outerwear
€ 119.97€ 239.95
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French Nougat
InWear
NiceIW Sneaker
€ 74.97€ 149.95
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- 50%
Black
InWear
NiceIW Sneaker
€ 74.97€ 149.95
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