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For the past 50 years, InWear’s campaigns have explored a modern vision of womanhood. Perhaps the most famous campaign was “Living is ...” from the mid ‘90s, featuring Renée Toft Simonsen. For the Spring 2022 campaign we remade that “Living is ...” city vibe, with Lynn Palm and her close friend Iris Egbers as our muses and their home town of Amsterdam as our backdrop. With their authenticity, poetry and love of life, they truly capture the InWear philosophy.

 

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This is our fourth time shooting with Lynn. A full-time model based in Amsterdam. Her look is equal parts fashion forward – having the ability to effortlessly adapt to any season, setting or mood that she is briefed on – and timeless, channeling the intelligence and sensitivity of a young Charlotte Rampling. Those are her strenghts; intelligence and sensitivity.

 

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Once a full-time model herself, Iris is now a self-taught artist working on graphic abstract pieces in oil paint. Her work has an early 20th century cubistic air about it, nodding to painters like Georges Braque or Juan Gris. Her first large scale piece has a prominent place on the dining room wall of her apartment.

 

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88 products
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Sandstone
InWear
MagdaIW Dress
€ 79.97€ 159.95
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Anise Flower
InWear +2
ZilkyIW Skirt
€ 49.97€ 99.95
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Sandstone
InWear
MagdaIW Blouse
€ 49.97€ 99.95
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Lemon Pie Check
InWear
MalvaIW Blouse with short sleeve
€ 44.97€ 89.95
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Nature Linen
InWear
GanjaIW Curved Jeans
€ 54.97€ 109.95
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Sandstone
InWear
PaitonIW Leatherdress
€ 139.97€ 279.95
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Lemon Pie
InWear
PaitonIW Jacket
€ 159.97€ 319.95
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Amphora
InWear
GuiIW Shirt Dress
€ 74.97€ 149.95
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Mini Check
InWear
OppaIW Outerwear
€ 129.97€ 259.95
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Black
InWear
PadiaIW Flared Pants Suiting
€ 59.97€ 119.95
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Amphora
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MaxIW Dress
€ 64.97€ 129.95
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Sandstone
InWear
NistIW Bucket Hat
€ 17.47€ 34.95
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Coloured Check
InWear
OppaIW Outerwear
€ 129.97€ 259.95
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Sandstone
InWear
PaitonIW Casual pants
€ 159.97€ 319.95
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Sandstone
InWear
NistIW Travel Shopper Bag
€ 49.97€ 99.95
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Sandstone
InWear
PaitonIW Leatherdress
€ 199.97€ 399.95
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Black
InWear
MadelineIW Dress
€ 99.97€ 199.95
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Sandstone
InWear
PaitonIW Jacket
€ 159.97€ 319.95
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Black
InWear
NinnaIW Solid Top
€ 19.97€ 39.95
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Green Landscape
InWear
MadelineIW Casual pants
€ 74.97€ 149.95
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Green Landscape
InWear
MadelineIW Shirt
€ 64.97€ 129.95
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Black
InWear
PhebeIW Dress
€ 74.97€ 149.95
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French Nougat
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NiceIW Sneaker
€ 74.97€ 149.95
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Black
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NiceIW Sneaker
€ 74.97€ 149.95
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Simply Taupe
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IvaIW Boot
€ 94.97€ 189.95
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Pure White
InWear
MaxIW Long sleeved shirt
€ 89.95 
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Truffle
InWear
VedetteIW Riffel Bikini Top
€ 19.97€ 39.95
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Truffle
InWear
RonaIW Riffel Swimsuit
€ 39.97€ 79.95
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Truffle
InWear
NoorIW Beach Kaftan Dress
€ 54.97€ 109.95
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Neutral Mix
InWear
PerleIW Blouse with short sleeve
€ 49.97€ 99.95
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Neutral Mix
InWear
PerleIW Shorts suiting
€ 49.97€ 99.95
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Ecru
InWear
PailaIW Zella Flat Pant
€ 109.95 
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Truffle
InWear
PailaIW Zella Flat Pant
€ 54.97€ 109.95
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Ecru
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PailaIW Wide Pant
€ 59.97€ 119.95
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Truffle
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PailaIW Wide Pant
€ 59.97€ 119.95
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Black
InWear
PhebeIW Slim Pant
€ 54.97€ 109.95
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Ecru
InWear
PailaIW Blazer
€ 94.97€ 189.95
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Truffle
InWear
PailaIW Blazer
€ 94.97€ 189.95
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Yellow Combi Stripe
InWear
MilleIW Atelier Knitted waistcoat
€ 54.97€ 109.95
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Yellow Abstract Leaves
InWear
MarthaIW Judy Dress
€ 74.97€ 149.95
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