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For the past 50 years, InWear’s campaigns have explored a modern vision of womanhood. Perhaps the most famous campaign was “Living is ...” from the mid ‘90s, featuring Renée Toft Simonsen. For the Spring 2022 campaign we remade that “Living is ...” city vibe, with Lynn Palm and her close friend Iris Egbers as our muses and their home town of Amsterdam as our backdrop. With their authenticity, poetry and love of life, they truly capture the InWear philosophy.

 

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This is our fourth time shooting with Lynn. A full-time model based in Amsterdam. Her look is equal parts fashion forward – having the ability to effortlessly adapt to any season, setting or mood that she is briefed on – and timeless, channeling the intelligence and sensitivity of a young Charlotte Rampling. Those are her strenghts; intelligence and sensitivity.

 

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Once a full-time model herself, Iris is now a self-taught artist working on graphic abstract pieces in oil paint. Her work has an early 20th century cubistic air about it, nodding to painters like Georges Braque or Juan Gris. Her first large scale piece has a prominent place on the dining room wall of her apartment.

 

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157 products
Eggshell
InWear
MaciaIW Shirt
€ 109.95 
RESPONSIBLE CHOICE
Sandstone
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MagdaIW Dress
€ 159.95 
RESPONSIBLE CHOICE
Anise Flower
InWear +3
ZilkyIW Skirt
€ 99.95 
RESPONSIBLE CHOICE
Sandstone
InWear
PaxtonIW Blazer
€ 189.95 
RESPONSIBLE CHOICE
Sandstone
InWear
MagdaIW Blouse
€ 99.95 
Lemon Pie Check
InWear
MalvaIW Blouse with short sleeve
€ 89.95 
RESPONSIBLE CHOICE
Nature Linen
InWear
GanjaIW Curved Jeans
€ 109.95 
RESPONSIBLE CHOICE
Truffle
InWear +3
ZilkyIW Skirt
€ 99.95 
RESPONSIBLE CHOICE
Sandstone
InWear
PaitonIW Leatherdress
€ 279.95 
RESPONSIBLE CHOICE
Sandstone
InWear +2
UmeIW T-shirt
€ 44.95 
RESPONSIBLE CHOICE
Lemon Pie
InWear
PaitonIW Jacket
€ 319.95 
RESPONSIBLE CHOICE
Truffle
InWear
ZellaIW Pants Suiting
€ 109.95 
RESPONSIBLE CHOICE
Sandstone
InWear
GindaIW Knitted pullover
€ 79.95 
RESPONSIBLE CHOICE
Sandstone
InWear
PaxtonIW Barrel Pant
€ 119.95 
Amphora
InWear
GuiIW Shirt Dress
€ 149.95 
Mini Check
InWear
OppaIW Outerwear
€ 259.95 
RESPONSIBLE CHOICE
Sandstone
InWear
NistIW Travel Big Hobo Bag
€ 79.95 
RESPONSIBLE CHOICE
Black
InWear
MagdaIW Dress
€ 159.95 
RESPONSIBLE CHOICE
Black
InWear
PadiaIW Flared Pants Suiting
€ 119.95 
RESPONSIBLE CHOICE
Amphora
InWear
MaxIW Shirt
€ 99.95 
RESPONSIBLE CHOICE
Black
InWear
MagdaIW Blouse
€ 99.95 
RESPONSIBLE CHOICE
Amphora
InWear
MaxIW Dress
€ 129.95 
NEW IN
RESPONSIBLE CHOICE
Sandstone
InWear
NistIW Bucket Hat
€ 34.95 
Coloured Check
InWear
OppaIW Outerwear
€ 259.95 
RESPONSIBLE CHOICE
Sandstone
InWear
PaitonIW Casual pants
€ 319.95 
RESPONSIBLE CHOICE
Sandstone
InWear
NistIW Travel Shopper Bag
€ 99.95 
RESPONSIBLE CHOICE
Sandstone
InWear
PaitonIW Leatherdress
€ 399.95 
Black
InWear
PhebeIW Skirt
€ 109.95 
RESPONSIBLE CHOICE
Black
InWear
NistIW Travel Big Hobo Bag
€ 79.95 
Pepper Green
InWear
GenesisIW Knitted pullover
€ 69.95 
Truffle
InWear
MaciaIW Shirt
€ 109.95 
RESPONSIBLE CHOICE
Black
InWear
MadelineIW Dress
€ 199.95 
RESPONSIBLE CHOICE
Pepper Green
InWear
NaalIW Jersey dress
€ 99.95 
RESPONSIBLE CHOICE
Sandstone
InWear
PaitonIW Jacket
€ 319.95 
Black
InWear
NinnaIW Solid Leggings
€ 54.95 
Black
InWear
NinnaIW Solid Top
€ 39.95 
RESPONSIBLE CHOICE
Green Landscape
InWear
MadelineIW Casual pants
€ 149.95 
RESPONSIBLE CHOICE
Green Landscape
InWear
MadelineIW Shirt
€ 129.95 
Black
InWear
PhebeIW Dress
€ 149.95 
RESPONSIBLE CHOICE
Anise Flower Landscape
InWear
MadelineIW Dress
€ 199.95 
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