IW STANDARDS
InWear is a fashion lifestyle brand founded in Copenhagen in 1969. For over 55 years, our modern, minimalist approach to design has resonated across
generations.
At InWear, we are united by a shared understanding of style, passion and a love for what we create. Together, we are dedicated to refining and rethinking the modern classic wardrobe. Through timeless and considered design, we celebrate diversity and make room for personal style – regardless of age, size or where you are in life.
Our design philosophy is rooted in contemporary minimalism and built on the belief that great style should last beyond a season. We create enduring styles with a focus on tailored craftsmanship and uncompromising quality. From our headquarters and design studio in the heart of Copenhagen, we merge traditional techniques – construction, tailoring and draping – with modern innovation to elevate both fit and function. Each design is shaped by integrity, experience and passion, resulting in the signature InWear fit: elegant, flattering and timeless.
INWEAR – Eternally Now.
