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The Icon Series

Wpman with poster

Introducing the first in a series of portraits and interviews that focus on inspiring female profiles, muses, brand ambassadors, and friends, whom we call INWEAR ICONS.

Picture of woman with a lamp

Meet Ursula Wångander, stylist and model and a forever inspiration to us, not just with her impeccable style and eye for quirky details, but more so with her spirit, knowledge, and confidence. She opened her home in Stockholm to us and gave us a tour of her favourite city, where she calls home.

Picture of woman with a lamp

“My style is kind of eclectic – I love beautiful stuff. I like to surround myself with things that give me
energy. And I love Stockholm because it’s like a small and big city at the same time.””
–Ursula