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A portrait series of strong, independent and inspirational women of all ages, made to bridge the gap between generations, honour motherhood, celebrate sisterhood and empower women and giving voice to their stories.

In Ukraine we say it’s a; War - Life - Balance. The first couple of months, motivation was humanitarian work. So you just wake up and keep on going and trying to find things to help people. And then you go to a job because you understand that donation doesn’t come from empty bank accounts. So that’s, I think my work became now even more self aware and my work became more meaningful because I know that a lot of money I’m just sending to my family or to my friends who is there. So I actually started to enjoy it even more. It’s it’s not just the money now, you know.

TANYA RUBAN
(34) mother, entrepreneur, model
Ukraine

I think that the best antidote, as I said lately to a friend of mine, is my kids. You know, you wake up, you see them smiling, jumping, not knowing. I mean, they know what’s going on, but they forget about it. And they, you know, they keep on living their life happy. And that’s you look at them and that’s my motivation, I think, every day to stay alive as well, not only outside but inside too.

I was raised by my grandparents mostly. My mama continued working, like studying and then she went back straight to work. And I remember my childhood only with my grandparents. And I think that’s amazing, because my grandparents taught me about the little things that matter in the house, like just like a little tradition, like a Sunday table, you know, the Sunday dinner or gardening as well. I found it, that’s what I want to teach my kids, you know, like, just to do little things with your hand, to grow, I don’t know, veggies or little herbs and stuff. And I think it’s important and beautiful right now, especially right now.

I would say it’s a generation of business women who always wanted their freedom and to have their power back. I’m actually more fulfilled when I’m working and when I explore. And another thing which is amazing is when I can bring my kiddos as well to travel. That’s fun. It can it can be tiring, but the experience is amazing. I think if you love what you doing, if you love your kids, if you’re honest to yourself and not trying to be somebody else, I think that’s the key to... to any life balance, not only work life.

Tanya Ruban (@rubanoid_) & Maya wear the Spring 2023 collection for INWEAR.
Photography by Simon Birk (@simonbirkphoto)
Film Photography by Klaus Langelund Møller (@_langelund)
HMU by Julie Garett (@julie.garrett)

135 produkter
Spring Blue
InWear
KyrenIW Yttertøy
3600,00 NOK 
Black
InWear
KadianIW Kjole
2000,00 NOK 
Neutral Stripes
InWear
Akiraiw Shirt Kjole
1300,00 NOK 
Black
InWear
KyrenIW Bukser
3600,00 NOK 
Black
InWear
ZoeIW Skjørt
700,00 NOK 
Black
InWear
KyrenIW Skjørt
3000,00 NOK 
Spring Blue
InWear
KyrenIW Bukser
3600,00 NOK 
Frenchie Cheri
InWear
ZakiIW T-shirt
400,00 NOK 
Ecru
InWear
KeiIW Bukser
1200,00 NOK 
Marine Blue
InWear
ZelanoIW Bluse
800,00 NOK 
Black
InWear
KadianIW Bukser
1200,00 NOK 
Blue Check
InWear
MitzieIW Kåpe
3000,00 NOK 
Spring Blue
InWear
ZollyIW Kjole
1300,00 NOK 
Latte
InWear
NawalIW Hooded Cape Yttertøy
3000,00 NOK 
- 30%
Black
InWear
MunaIW Cape Kåpe
1540,00 NOK2200,00 NOK
Neutral Stripes
InWear
AbigailIW Pullover
1200,00 NOK 
Pink Poetic Flower
InWear
DesdraIW Skjorte
1300,00 NOK 
Eggshell Melange
InWear
KyrahIW Wide Bukser
1500,00 NOK 
Candyfloss
InWear
ZelanoIW Bluse
800,00 NOK 
Pink Poetic Flower
InWear
DesdraIW Kjole
1900,00 NOK 
Eggshell
InWear
DilliamIW Skjorte
1200,00 NOK 
Candyfloss
InWear
DorcasIW Kjole
1700,00 NOK 
Cement
InWear
KyrenIW Yttertøy
3600,00 NOK 
Neutral Oversized Snake
InWear
DwynIW Kjole
1900,00 NOK 
Candyfloss
InWear
ArieIW Casual jakke
1500,00 NOK 
Pink Dancing Wall
InWear
DavilaIW Skjorte
800,00 NOK 
Nature Linen
InWear
KatelinIW Straight Anson Jeans
1200,00 NOK 
Pink Dancing Wall
InWear
DavilaIW Kjole
1700,00 NOK 
Neutral Oversized Snake
InWear
DwynIW Bukser
1300,00 NOK 
Candyfloss
InWear
KatelinIW Long Arie Jeans
1200,00 NOK 
HAND KNITTED
Red Mix
InWear
AidenIW Pullover
3600,00 NOK 
Eggshell Melange
InWear
AydenIW Cardigan
1200,00 NOK 
Eggshell Melange
InWear
AydenIW Skjørt
1000,00 NOK 
Cement
InWear
KaydenIW Blazer Kjole
2100,00 NOK 
Ecru
InWear
KeiIW Top
1000,00 NOK 
Pink Soft Shadow
InWear
DimitraIW Bluse
1200,00 NOK 
Eggshell Melange
InWear
AydenIW Polo Pullover
1000,00 NOK 
Blue Wash
InWear
AzariaIW Skjørt
1200,00 NOK 
Black
InWear
AlaniIW Polo Kjole
1200,00 NOK 
Black/Eggshell
InWear
AlyssaIW Crochet Pullover
1500,00 NOK 
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