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A portrait series of strong, independent and inspirational women of all ages, made to bridge the gap between generations, honour motherhood, celebrate sisterhood and empower women and giving voice to their stories.

In Ukraine we say it’s a; War - Life - Balance. The first couple of months, motivation was humanitarian work. So you just wake up and keep on going and trying to find things to help people. And then you go to a job because you understand that donation doesn’t come from empty bank accounts. So that’s, I think my work became now even more self aware and my work became more meaningful because I know that a lot of money I’m just sending to my family or to my friends who is there. So I actually started to enjoy it even more. It’s it’s not just the money now, you know.

TANYA RUBAN
(34) mother, entrepreneur, model
Ukraine

I think that the best antidote, as I said lately to a friend of mine, is my kids. You know, you wake up, you see them smiling, jumping, not knowing. I mean, they know what’s going on, but they forget about it. And they, you know, they keep on living their life happy. And that’s you look at them and that’s my motivation, I think, every day to stay alive as well, not only outside but inside too.

I was raised by my grandparents mostly. My mama continued working, like studying and then she went back straight to work. And I remember my childhood only with my grandparents. And I think that’s amazing, because my grandparents taught me about the little things that matter in the house, like just like a little tradition, like a Sunday table, you know, the Sunday dinner or gardening as well. I found it, that’s what I want to teach my kids, you know, like, just to do little things with your hand, to grow, I don’t know, veggies or little herbs and stuff. And I think it’s important and beautiful right now, especially right now.

I would say it’s a generation of business women who always wanted their freedom and to have their power back. I’m actually more fulfilled when I’m working and when I explore. And another thing which is amazing is when I can bring my kiddos as well to travel. That’s fun. It can it can be tiring, but the experience is amazing. I think if you love what you doing, if you love your kids, if you’re honest to yourself and not trying to be somebody else, I think that’s the key to... to any life balance, not only work life.

Tanya Ruban (@rubanoid_) & Maya wear the Spring 2023 collection for INWEAR.
Photography by Simon Birk (@simonbirkphoto)
Film Photography by Klaus Langelund Møller (@_langelund)
HMU by Julie Garett (@julie.garrett)

135 Produkte
RESPONSIBLE CHOICE
Spring Blue
InWear
KyrenIW Oberbekleidung
489.00 CHF 
RESPONSIBLE CHOICE
Black
InWear
KadianIW Kleid
349.00 CHF 
RESPONSIBLE CHOICE
Neutral Stripes
InWear
Akiraiw Shirt Kleid
219.00 CHF 
RESPONSIBLE CHOICE
Black
InWear
KyrenIW Hose
489.00 CHF 
RESPONSIBLE CHOICE
Black
InWear
ZoeIW Rock
129.00 CHF 
RESPONSIBLE CHOICE
Black
InWear
KyrenIW Rock
439.00 CHF 
RESPONSIBLE CHOICE
Spring Blue
InWear
KyrenIW Hose
489.00 CHF 
RESPONSIBLE CHOICE
Frenchie Cheri
InWear
ZakiIW T-shirt
79.90 CHF 
Ecru
InWear
KeiIW Hose
199.00 CHF 
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Marine Blue
InWear
ZelanoIW Blusen
149.00 CHF 
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Black
InWear
KadianIW Hose
199.00 CHF 
Blue Check
InWear
MitzieIW Mantel
439.00 CHF 
Spring Blue
InWear
ZollyIW Kleid
219.00 CHF 
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Latte
InWear
NawalIW Hooded Cape Oberbekleidung
439.00 CHF 
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- 30%
Black
InWear
MunaIW Cape Mantel
209.30 CHF299.00 CHF
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Neutral Stripes
InWear
AbigailIW Pullover
199.00 CHF 
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Pink Poetic Flower
InWear
DesdraIW Hemd
219.00 CHF 
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Eggshell Melange
InWear
KyrahIW Wide Hose
249.00 CHF 
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Candyfloss
InWear
ZelanoIW Blusen
149.00 CHF 
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Pink Poetic Flower
InWear
DesdraIW Kleid
299.00 CHF 
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Eggshell
InWear
DilliamIW Hemd
199.00 CHF 
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Candyfloss
InWear
DorcasIW Kleid
279.00 CHF 
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Cement
InWear
KyrenIW Oberbekleidung
489.00 CHF 
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Neutral Oversized Snake
InWear
DwynIW Kleid
299.00 CHF 
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Candyfloss
InWear
ArieIW Casual Jacke
249.00 CHF 
Pink Dancing Wall
InWear
DavilaIW Hemd
149.00 CHF 
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Nature Linen
InWear
KatelinIW Straight Anson Jeans
199.00 CHF 
Pink Dancing Wall
InWear
DavilaIW Kleid
279.00 CHF 
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Neutral Oversized Snake
InWear
DwynIW Hose
219.00 CHF 
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Candyfloss
InWear
KatelinIW Long Arie Jeans
199.00 CHF 
HAND KNITTED
Red Mix
InWear
AidenIW Pullover
489.00 CHF 
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Eggshell Melange
InWear
AydenIW Cardigan
199.00 CHF 
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Eggshell Melange
InWear
AydenIW Rock
179.00 CHF 
Cement
InWear
KaydenIW Blazer Kleid
349.00 CHF 
Ecru
InWear
KeiIW Top
179.00 CHF 
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Pink Soft Shadow
InWear
DimitraIW Blusen
199.00 CHF 
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Eggshell Melange
InWear
AydenIW Polo Pullover
179.00 CHF 
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Blue Wash
InWear
AzariaIW Rock
199.00 CHF 
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Black
InWear
AlaniIW Polo Kleid
199.00 CHF 
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Black/Eggshell
InWear
AlyssaIW Crochet Pullover
249.00 CHF 
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